The website “” (referred on this web page as “the website/we/us”) is engaged with a sole motive to supply fine diamond/s & colored gemstone jewellery online. As user of the website “” (referred in this document as “you/your”) you acknowledge that any use of this website (including any purchase you make) is subject to this privacy policy together with our terms & conditions.

The purpose of this privacy policy is to set the purposes for which we may collect & use your personal information that we may or have already obtained from you.

If you are under the age of 18, you are not allowed to use the website in any condition provided you are being supervised by, a parent or a guardian. We strictly do not collect data from any person under the age of 18.

Use of your personal information

  • 1. When you register & use this site:
  • You will be asked to provide certain information such as your name, contact details, email address/es and possibly credit card or other payment details. This data will be used by us to fulfill our agreement with you. To make your visit to the website more pleasant some of our services will require further details including the use of cookies (refer Cookies section below).
  • 2. We use information provided by you:
  • (a) To register you with our website
  • (b) To manage any account you hold with us
  • (c) To enhance our website services
  • (d) To fulfill & maintain our agreement with you
  • (e) To process your purchase order & obtain payment from you
  • (f) To analyze your shopping preferences
  • (g) To do market, customer and product research & development
  • (h) To personalize your browsing experience when using the website
  • (i) To review, develop & improve the products we offer to you
  • (j) To educate you with relevant information through our marketing programme
  • (k) To make your product search on our website more specific with the help of products you search, select, order or cancel
  • (l) To keep you informed about products that may be of interest to you
  • (m) To keep you informed about special offers, discounts, festival sale, competitions, warranties, & so on if any
  • (n) To keep you updated with latest development on our website through Email, Telephone (including automated calls), SMS text messages & other electronic messages.
  • 3. If you do not wish to receive any kind of update from us about our products that might be of interest to you, then you can opt-out anytime. You can unsubscribe at any time by sending us an email.
  • 4. We do not share your personal information that you provide to us with any of our third parties or allies. Neither we nor any of our staff members trade these
    information to outsiders for any kind of benefits or monetary purposes.
  • 5. We may engage third party payment providers to process your payment card details in order to complete any purchase that you make through the website.
  • 6.We may store and process your personal information on our own information technology systems that are totally secured from any potential breach.

Crime prevention

  • 1. In order to safeguard the website & other customers from potential/suspicious fraud & theft we may pass your information to other organizations involved in fraud prevention and detection.
  • 2. We may also disclose your information to any regulatory, government authority, law enforcement agencies if requested by them to investigate any suspected online or offline illegal activities.

Telephone calls

  • 1. Telephonic communication between you & our authorized personals may be recorded for complaint resolution, quality control, staff training, preventing or
    detecting any illegal activity.

Disclosure of your information

  • 1. We may give your information to our allies connected with us for the same purposes as set out above:
    • (a) To employees engaged with the website & other approved third parties to administer your accounts, products & related services.
    • (b) To persons who on our behalf process your data so that we can enrich the products or services offered to you.
    • (c) To government authorities as & when asked upon for their reference or purpose served best known to them.

  • 2. We may also share your information with credit agencies and relevant third parties including our legal advisors & our debt recovery agencies. Whilst we ensure you that your information will be given the same level of protection as given to other data.


  • 1. Our website uses cookies which are text files containing small amount of data that we store on your computer or device through your browser. Cookies are used to provide you with customized information from our website to make our website more user-friendly to you.
  • 2. Cookies include data related to your activities on our website. It allows us to understand who has seen which pages, product, links & advertisements. It also helps us to determine how frequently particular pages are visited & to know the most popular areas of our website.
  • 3. We abide to provide you with clear & complete information about the cookies which we use on our website. We also obtain your consent on the use of the same.


  • 1. We will treat all of your personal information as a matter of high security & we will ensure you to take all necessary measures to protect your personal information.
  • 2. We do not guarantee the security of any personal data that you disclose intentionally to any one on our website. We assume that your are aware of inherent
    online security risks of providing personal data to unknown source & in that scenario we will not be liable for any such situation/s.
  • 3. We have integrated highest level of security measures to protect your personal data unless any security breach occurs due to our negligence or willful default.
  • 4. We always strive hard to make your online shopping 100% secure, kindly help us to keep the bar high.

Product reviews

  • 1. After receiving your purchased product, we may send you an email inviting you to review & rate the product that you purchased. Additionally we may request you to answer questions related to your product submitted by other customers.
    • (a) Your review will be published after approval of our team assigned for the same.
    • (b) After submitting your review, question or answer it will take atleast 3 working days to appear on the website & they must be adhering to our guidelines.
    • (c) Review, questions, answers, ratings are not mandatory you can always opt out or refuse to do so. All this will not affect your purchase process.
    • (d) If you wish to remove your reviews you need to contact us and send a request mail for the same. That shall be processed in or before 3 working days.

    • 2. Our designated team may reject any product review submitted by you if they are not in accordance to our policy.

    • 3. All reviews/ratings submitted by you can be used by us for future marketing or promotional purposes.

    • General

    • 1. If you see that any of the information we hold on you is incorrect or misused in any ways kindly Contact us immediately.

    • 2. Please note that we are not responsible for the data policies or procedures or the content of third party sites linked with our websites if any.

    • 3. Links that take you to other websites from our website we advise you to act wisely while you deal with them in respect of personal data or any other
      information. We do not hold responsibility of any such incidences.

    • 4. To unsubscribe from our mailing list, please send us an email to with subject line “Removal from mailing list” & email address that is to be removed. Please note that it may take up to 10 working days to process the request.

    • 5. If you have any comments or queries in connection with our privacy policy, please email us on or call +44 (20) 80046060.

    • Changes in privacy policy

    • We responsibly amend & update our policy time to time & update or inform our customers without fail with all electronic communication mediums available. Any change in the policy is done for smooth operation of the website & for better relationship with the customers. Your comfort is our primary concern & we always look forward to ease it with our efforts.